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cape may

4 Scientific Reasons You Need a Vacation

Regular vacations are scientifically proven to improve brain functionality, sleep, heart health, and job performance. Vacations allow us to unwind, relax, be creative, and exercise. The tricky part is that this belief is universally understood and yet we still refuse to take a break from our daily responsibilities. Even if you took a bookended weekend (Friday through Monday) trip six times a year, you’re still likely adding days, months, and perhaps years to your life. A visit to the Jersey Shore isn’t a fantasy but a feasible reality. ICONA has three elegant hotels in Cape May, Wildwood Crest, and Avalon. We’re dedicated to making every vacation to southern New Jersey a rejuvenating escape for the soul. Here are the top four scientific reasons that you desperately need a vacation.

Make Deeper Emotional Connections

A more profound emotional connection doesn’t only have to be romantic. Spending time getting closer to new friends or reconnecting with old friends is the perfect way to improve your overall state of mind. Traveling alone may seem desolate to some, but it’s the best way to find yourself. Sometimes the most profound emotional connection is the one you make with yourself. Try unique foods, meet new people, and learn to love yourself.

Get Some Sleep

Many tourists struggle to sleep when traveling – that’s because they’re not staying at the right hotel. ICONA takes your sleeping cycle seriously. We provide the most comfortable pillows, mattresses, and comforters on the market. Sleep deprivation often occurs because of our inability to disconnect from our job and home life. Some people have recurring dreams about being at work, making it feel like they’re working for 16 hours a day. Stay at an award-winning ICONA hotel, don’t set the alarm, and drift away.

Stop Undervaluing Your Time

A common human defect is that we grossly undervalue our own time. You work hard for your company, kids, and spouse, so stop pretending like you don’t need (or want) a break. Many people in the modern world build up vacation time, but they rarely use it. Taking frequent vacations, instead of a month-long sabbatical, increases overall happiness. Having a getaway on the horizon is better than a planning a lengthy vacation two or three years in the future.

Do Your Body and Mind Some Good

Most tourists do not have a weekly fitness regimen. Luckily there are hundreds of ways to help your body and mind when on vacation. Vacations are scientifically proven to increase heart health because tourists are often hiking, walking, biking, and paddling on their getaway. Quality time spent with loved ones on vacation leads to a more focused and productive brain. Your coworkers will notice the difference right away.

ICONA Cape May

ICONA Cape May is an elegant beachfront hotel with a relaxing heated outdoor pool and complimentary shuttles to Coastal Blue Oceanside Bar & Grill, The Star Beach Bar, and private beach access. Each room has a balcony with sweeping Atlantic Ocean views, Carrara marble-style bathrooms, and lavish finishes. Do yourself a favor and escape to beautiful southern New Jersey!

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Surprise Your Team with Business at the Beach

Sometimes the whole office needs a change in scenery–that’s where we come in. ICONA Resorts has the area’s ideal all-inclusive business retreat packages and the very best Cape May hotels. Whether you’re aiming to book a corporate retreat at Cape May, Diamond Beach, or Avalon, our spacious venues, modern amenities, and cozy accommodations will help maximize productivity while keeping the entire group energized. Start planning an unforgettable weekend of business at the beach with ICONA, New Jersey’s premier resorts.

The Best Amenities on the Jersey Shore

Our corporate retreat packages include elegant accommodations, full catering, and breakout sessions. Optimize your retreat with late-night barbecues, live music, beach picnics, and volleyball competitions. Whether you’re looking to escape from the distractions and pressure of New York City, trying to rediscover your team’s visions, mission, and goals, or treating your top producers, ICONA helps businesses bond with supreme hospitality, delicious menus, and premier meeting venues.

Scenic and Spacious Meeting Venues

Take business at the beach to the next level with our tranquil, Hawaiian-style venues at Diamond Beach. The Aloha Suite accommodates up to 85 guests in our secluded South Tower. Make use of the suite’s wet bar and LCD projector. The Kai room has floor-to-ceiling Atlantic Ocean vistas with theater-style seating. Coastal Blue, our breathtaking outdoor pavilion, overlooks the stunning pool deck and accommodates 70 guests. Don’t miss out on the Lani Rooftop, a massive 4,500 square foot space perfect for cocktail parties or seated dinners. Avalon’s premier Seagrass Ballroom has floor-to-ceiling windows, hardwood floors, and ample space for large conferences and meetings. No other Cape May hotels can match our new boutique hotel, ideal for small retreats aiming to refocus with a weekend near the beach.

Mouthwatering Full Catering Menus

We take pride in our always expanding food and beverage catering options. In the morning we offer calming teas, fresh-baked scones with Devonshire cream, delectable brownies, and soft pastries. In the afternoon, choose between various menus that include roasted tomato bisque, grilled romaine with aged parmesan, chilled seafood penne, grilled chicken and asparagus, and New York cheesecake.

Cape May Hotels

With three bright, beautiful hotels to choose from, ICONA has the premier meeting locales in the state of New Jersey. Spend your mornings with a cup of tea overlooking the Atlantic, your afternoons workshopping, and your evenings with a refreshing drink in hand and your toes in the sand. Book an unforgettable week of business at the beach with ICONA!

3 Things You Need to Know for Surf Lessons at Diamond Beach

A weeklong summer stay at unrivaled ICONA Diamond Beach in sunny coastal New Jersey isn’t complete without surfing lessons with professional Jack Moore. Whether you’re a family staying in a choice Premium Poolside Suite, or on a couple’s getaway in a peaceful Premium Northside Suite, surfing lessons are only 200 feet away on sandy Diamond Beach.

What to Bring

The essential item to bring is a wetsuit. Water temperatures, regardless of where you’re surfing in North America, can vary. You’ll be spending a lot of time in the water with Jack, the founder, and director of Lifeguard Surf Camp at ICONA, so it’s best to stay warm and dry for the duration of the lesson. Some guests bring their surfboards, but they’re available for $25 for up to four hours. You’ll also want to bring a beach pack filled with sunscreen, towel, and water or sports drink. Ladies will want to bring a strong hair tie, and men will want to wear briefs, bike shorts, or a speedo because baggy swim trunks will only weigh you down. Leave your goggles and glasses in your room, because disposable contacts are the best option in the surf.

Where to Go

Diamond Beach is open to guests of ICONA only, and it’s just steps from your suite. Simply use the beachside exit of the hotel and take the boardwalk down to the beach where you’ll see Jack and his crew. Don’t let the breathtaking Atlantic Ocean views, and the warm, sandy beach distract you from riding your first wave!

Surf’s Up!

Studies have shown that surfers spend only eight percent of their time riding waves, so being a quality swimmer is a must, but Jack guarantees that all surfers will successfully do stand-up surfing during their sessions! He has been a pro surfer and certified ocean lifeguard for 40 years. He is CPR, first aid, and open-water rescue trained. Diamond Beach has medium-sized waves, perfect for beginners and learners, and the surf camps are basic, fun, safe, and will undoubtedly be the highlight of your getaway at ICONA Diamond Beach.

When you’re not riding waves and impressing your friends and family, you’ll feel compelled to walk over to the illustrious and delicious Star Beach Bar. Indulge in a crisp brick oven pizza, jumbo crab cake, or their specialty, the Diamond Peach Panini. The Star Beach Bar has live music, million-dollar views, and mouthwatering specialty drinks and buckets–ICONA Diamond Beach has everything you’re looking for in a New Jersey beach getaway!

resorts in Wildwood Crest NJ

Say Aloha to Your New Jersey Vacation at ICONA

Aloha

a·lo·ha

/əˈlōˌhä/

When looking up the definition of Aloha, it will say it’s a Hawaiian greeting and farewell statement. There is also much broader meaning, as it can be a way of life. Aloha can mean love, affection, peace, compassion, mercy, and more, depending who you talk too. Here at ICONA, we’ve focused on three powerful words: Welcome, Warmth, and Love. Our leading resorts in Wildwood Crest NJ will bring a touch of aloha to your vacation this cozy season.

Welcome

At ICONA our name is our mission. If we break our name down, it contains two parts: “ICON” and “A”. An icon is a symbol of a sacred person, place, or thing – for us, sacred places. We strive to make our beachfront resorts a sacred place for all of our guests to relax and create cherished memories with family & friends. The “A” symbolizes Aloha. We aim to serve every guest with the Aloha spirit of warmth, welcome & love. Our goal is for ICONA to truly become a sacred place where our guests enjoy a peaceful, heavenly experience with those they love.

Warmth

When you think of ICONA, we hope the warmness of our accommodations and our friendly staff to come to mind. We recognize that you, our guests, have chosen our beautiful resorts in Wildwood Crest NJ as your destination getaway, so we are humbled to serve you to the best of our ability with warm smiles and great care. It’s essential for team ICONA to create a friendly environment, so we enjoy engaging with our guests whenever we can. We’ll make sure you not only enjoy the calm beachfront resorts, but you’ll create some fantastic memories that will inspire you to be a part of our ICONA family for years to come.

Love

One of the sweetest sounds to a person is their own name; we’ll make sure you’re not just another guest checking in when you spend some time at ICONA. We’ll get to know your name and learn about you, your preferences, and what you could potentially want for your vacation to New Jersey.

Aloha Spirit

At ICONA we pride ourselves on providing the best possible service for our guests, and nothing says a great vacation like ALOHA. This type of spirit isn’t just in how we greet you, our guests, it’s in everything we do at our properties. From food and beverage service to the comfort and cleanliness of your accommodations and beyond. We’ll make sure you’ll feel right at home, from the moment you walk through our doors, to moment you wave goodbye. Find your Aloha along the shores of our resorts in Wildwood Crest NJ; we’ll be waiting to welcome you. Create incredible memories this the New Year!

 

Aloha!

ICONA

 

jersey shore hotels

Ring in the New Year at Our NJ Beach Resorts

Ring in the New Year at Our NJ Beach Resorts

With only a few days until the ball drops and we ring in 2018, there is still plenty of time to book your New Year’s Eve party at our NJ beach resorts! Whether you pop the champagne, throw confetti, or eat some delicious food, we’ve got it all here along the Atlantic Coast. Here is what you can experience when you come celebrate the bright new beginning with ICONA.

NYE at ICONA

We’ve got one of the most significant party locations on the Shore, and you won’t want to miss out this year. At two of our resorts, ICONA Diamond Beach and ICONA Avalon you’ll find some of the best and tastiest options around town. Whether you choose our Value Package or our Dine, Dance & Delight package, you’ll have everything you could dream of for the perfect NYE celebration. If you’re still not sure which you’d like to enjoy this year, try our Al La Carte option to spice up your New Year here at ICONA. With Dinner options featuring a four course or 5-course meal with wine pairings, or our 3 and 4-hour liquids only top-shelf open bar party. Plus dine on a delicious breakfast every morning. So, whether you’re looking for outstanding food options, want to dance the night away, or sip on champagne until midnight hits, we’ve made to sure to indulge all of your senses this new year.

The Platinum Tour

Need even more, we’re offering the must-have package of them all; The Platinum Tour, which will get you some all-inclusive favors you won’t receive anywhere else on the East Coast! Grab your sweetheart and toast with champagne when you arrive at our ICONA resorts. Enjoy an incredible tasting dinner at 9 pm, featuring a five-course meal made by our excellent chef, then pop over to our four-hour liquid happy hour with a top shelf open bar. Plus don’t forget to enjoy your night with dancing, party favors, and smooth DJ beats. Plus, indulge in our breakfast buffet during your trip here. Your two-night stay can get you even more than that, all you have to do is ask about 3rd night, on us!

 

No matter which ICONA resort you choose there are lots of options to pop champagne and celebrate the welcoming of a brand new year. Go out with a bang this year by partying it up at our NJ beach resorts on the East Coast when you book your stay. Then once you’re here, we’ll get the events rolling on December 31st!

 

Spend Your Holidays at ICONA

The holidays and ICONA go hand in hand, with our stunning properties spanning three locations throughout New Jersey’s beautiful Atlantic waterfront. You won’t find another spot that will make your Holidays as magical as our NJ beach resorts. Help us celebrate this year, whether it’s giving thanks, something holly and jolly, or toasting to new beginnings, we’ve got just what you need this winter!

Celebrate with ICONA

Are you looking for a way to celebrate the season? ICONA Diamond Beach and ICONA Avalon have everything you need when you stay at these two fabulous locations this holiday season.

Thanksgiving is just in a few days, and while we’re super thrilled that this year has been one of our best, we’re thankful for all of our wonderful guests, both new and returning, as well as our employees who help in the daily affairs to keep our NJ beach resorts running smoothly. Check out our Thanksgiving events at ICONA Avalon and our events at ICONA Diamond Beach.

Looking for a festive party to ring in the bright New Year of 2018? We’ve got you covered! Both of our locations offer fantastic specials for New Year’s Eve, whether you’re searching for the perfect package for two or you’re looking at dancing the night away. We hope to see you this cozy season from the end of November until we toast at Midnight on January 1st! Take a look at our New Year festivities for ICONA Avalon and NYE events at our ICONA Diamond Beach location.

Office Parties at ICONA

ICONA Avalon is hosting the Biggest Little Office Holiday Party on December 9th, and your team is going to want to join in the fun! We know that the holidays, bring about parties for offices all over the country. Treat your whole team to the fantastic opportunity of not only this magnificent holiday party but an entire weekend full of training. All you need to do is schedule your next meeting and corporate event with us and sign your group up for this unique Holiday Party.

 

However you want to celebrate, give ICONA a try this year and we won’t disappoint. From Thanksgiving meals to bubbly on NYE, you’ll love the season just as much as we do, and you won’t want to miss out on all the entertainment and beautiful scenic Atlantic vistas. Book your ultimate NJ beach resorts getaway before the year ends and see just what makes ICONA magical.

Tips for Relaxing on Vacation in Avalon NJ

Get Away from your Hectic Schedule

Fall means school for the kids, and it can become a busy time due to work and stresses with the anticipation of the holiday season. If you’re ready for a break, head to the Jersey Shore where our hotels in Avalon NJ will make sure any and all stresses melt away. ICONA will become your home away from home, all you have to do is make your way to the Atlantic shore for some much-needed relaxation. Here are some fantastic tips to help you relax and de-stress from your hectic schedule.

Find the right place

First, you’ll want to head somewhere that you can relax, especially your nervous system. Something that brings you a sense of calm. There is no better place to do than at ICONA, with our hotels in Avalon NJ. Not only do we offer comfort and elegance along the shore of jersey beach, but you’ll be able to enjoy reconnecting with your family, friends, or by yourself. Finding the perfect, peaceful getaway is what we all search for when looking for the ultimate relaxation getaway. Here, with us, you’ll see just that and more. As our Cozy season is here, many of the summer visitors head home making it a quieter time to experience the beauty of New Jersey.

Don’t over Schedule

Some vacations you’ll want to pack on all the fun, but here ICONA you don’t have to worry about making sure every minute of your stay has something to do. Nights spent at our resorts are some of the best, especially this time of the year when the beach is relatively free of visitors. Make the most of your getaway; you won’t want to pack everything into a list and do so much that when you return, you need a vacation from your vacation. We highly recommend savoring the moment, whether is a nice bubble bath in your Jacuzzi or sipping on a cup of coffee while watching the waves caress the sandy shores.

Reconnecting

We know that your day to day activities might make it hard to reconnect with your partner, your family members, and even yourself, so to make the most of that, you’re going to want to nurture those relationships during your trip. You can do this by spending quality time together, whether it’s hunting seashells on the beach or dining at one of our fabulous restaurants.

 

Make sure this cozy season to create time for yourself and those around you by escaping your hectic schedule for a fun trip to ICONA. Book your accommodations today, and start experiencing why this season is the coziest of them all.

 

Getting Cozy at ICONA this Fall

The cozy season is finally here, and we can’t wait for you all to enjoy this time of the year, as much as we do! Fall and winter bring a quieter time to ICONA Diamond Beach, and what better time than right now to pack up for a couple’s retreat just for two at one of our resorts in wildwood crest NJ. Grab your bags, your sweaters, and get ready for the comfiest fall getaway with your loved one!

Fall Foliage Fun

One of the best times of the year is taking place, and you’ll want to be here to see it happen! The fall colors are starting to come alive, and like a kaleidoscope, you’ll see stunning colors ranging from bright reds to vibrant oranges, a mix of yellows and light greens, to deep, dark purples. Not only are our resorts in wildwood crest NJ a great place to experience the East Coast’s takeover of fall foliage but you’ll get to spend a few day nestled up by a fireplace while the ocean waves crash on the beach near your room.

Fall brings a perfect time to get outdoors and adventure throughout Wildwood Crest before many of the shops close for the winter season. We promise that our comfortable accommodations will keep you cozy and toasty warm as the days by the sea draw to a cool, autumn breeze.

With the fall foliage being a hot commodity head out on a cute day trip to experience the beautiful landscape as it transforms into something of a painters hand. We’ve found an amazingly curated list of all the excellent drives you can take during autumn to catch a glimpse of the fall colors. Don’t forget to grab a few of your favorite fallen leaves to bring home with you, just another beautiful reminder of your peaceful getaway to the shores of NJ. We recommend taking one of your leaves, and a fun metallic sharpie and writing the date you travel, then place it in a picture frame and hang your framed leaf on a wall. Make a few, and you can create a lovely photo gallery from your vacation. Plus, you’ll get to remember your memorable stay at ICONA every time you see it.

Fall on the Beach

There is so much to do at our fantastic resorts in wildwood crest NJ, especially if you’re looking for couples retreat ideas, we’ve got you covered! We mentioned the beach, and that is one of the principal things to do this fall season. After the crowd’s retreat from summer, fall makes it quite along the beach, so it’s possible you’ll get to enjoy a walk hand-in-hand, just the two of you! How great is that? We think it’s pretty romantic, and you can search some of the best beach seashells at the same time! Bring a few seashells home and put them at the bottom of a vase, then display it anywhere of your choosing as a simple reminder of your incredible couple’s vacation to New Jersey. After you’ve spent time beachside, head back to the resort, for dinner at one of our fabulous and tasty restaurants where you’ll get to dine on fantastic locally caught seafood and meats.

Get to Apple Picking

Make sure you spend a day at an orchard! As the Garden State is full of lush orchards, you’ll want to indulge in apple everything while you’re here. You’ll have so much fun spending the take picking apples and sipping on some deliciously fresh brewed cider, with your loved one. Make sure to take some great photos so you have adorable memories that will last a lifetime! Check out a great list of all the farms in New Jersey that you can visit while at one of our resorts in Wildwood Crest NJ.

Let your adventurous side come out when you have a day away; we promise our cozy suites will be waiting for you when you return. Here at ICONA Diamond Beach, we have everything to make sure you’re comfortable during the coziest season of all! With lots of accommodations, days on the beach, and fantastic fall activities coming up, you’ll want to be here to experience with your sweetheart. Book your sweet retreat today and start imagining all of the wonderful harvest activities you’ll be able to enjoy with your loved one by your side.

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Oktoberfest is Coming to ICONA Avalon!

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Oktoberfest is coming up here in the next few weeks, and we want you to be apart of our life at ICONA. So, we’re inviting you to join us for ICONA Avalon’s first Oktoberfest! That’s right, Avalon Brew Pub and Grill is hosting this year’s top fall party. Grab your lederhosen and your mugs and head to the best Avalon NJ resorts on the East Coast because it’s going to be lager than life!

Oktoberfest at ICONA Avalon!

Oktoberfest is known as a Bavarian cultural festival celebrating beer, food, and fun! Traditionally, this festival begins on the third weekend in September and usually runs through the beginning of October. Here at ICONA Avalon, you’ll be able to experience all the festivities and beer when you vacation during October 14, 2017.

Spend the day near the sandy beaches of the Atlantic at Avalon Brew Pub, which will feature their brand new lineup of brews and fantastic beer from other companies. You’ll get to dine on Bavarian pretzels, delicious sausages, and great live music. With polka music playing from a German Oompah Band, meet us at the Sandbar Village to get the party started! But, don’t forget to bring the kids! With root beer, tasty cotton candy, and lots of games to keep them entertained,  the little ones will have a blast, just as much as you!

There are few options for you to pick, ticket-wise. Our Advanced tickets will get you a 21+ access to all the fun, a ½ liter Acrylic Beer Stein, and our $8 food and beverage ticket which can be redeemed for 1/2 L Beer, Giant Bavarian Pretzel, Brat, Chicken Tenders, House Mixed Drink, Tee Shirt (2) tickets. Our under 21 tickets will get you three of our $2 food and beverage tickets which are also able to redeem for Root Beer, Bottled Water, Cotton Candy, Crafts, Games, or Face Painting.

One of the best parts about our Oktoberfest this year is how every event ticket purchased will donate $1 to Lunch with Lynch, a local non-profit organization which helps area children through educational opportunities!

Excited for the Beer? So are We!

Avalon Brew Pub is excited to debut four new brews this Oktoberfest. You’ll get to sip on our, “We Don’t Play,” which is an IPA, and our “Cooler by a Mile,” a delicious Session IPA. You’ll want to make sure to try the ‘Belgian Beach Bum, a popular Witbier, or relax while enjoying ‘Chill Pilz,” our fabulous Pilsner.

Avalon Brew Pub is the perfect location for this October event. You’ll find both indoor and outdoor, al fresco dining that will give you an upscale but casual feel. The stunning interiors bring together family and friends, and you’ll enjoy dining on the gastropub style menu with fabulously paired spirits and drinks. Even if you’re not a beer drinker, no need to worry, our brewpub has a full bar which features signature east coast cocktails and non-alcoholic beverages!

Something Special this Fall

This year, there is an extra special reason why you should join us at one of the best Avalon NJ resorts, as our very own micro-brewery, Avalon Brew Pub, will be featuring their first line-up of beers!  While our fantastic craft beers will debut during Oktoberfest, you can still sip on some outstanding local craft favorites, in the meantime!

Not only can you sip on a nice cold, delicious hoppy brew, but you’ll also get to experience the beach which is steps away from our resort. Set right on the east coast, you’ll love ringing in a new festival while sinking your toes into the soft, sandy shore.

It’s going to be a hoppy one, so join us this October while we celebrate our brand new brews and you get a taste of the ICONA lifestyle at our fantastic and cozy ICONA Avalon. Book your New Jersey vacation today. Then start dreaming about all the wonderful libations and mouth-water food you’ll be able to dine on during Oktoberfest!

 

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What to Bring to your New Jersey Beach Resort Vacation

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What to Bring to your New Jersey Beach Resort Vacation

 

Summer is coming, and it’s time to pack your bags, New Jersey Beach is calling your name. As you’re packing, there are a few items you might want to have. We’ve got you covered, keep reading and find out our essential MUST-HAVES for the Beach, then head to ICONA Resorts for an unbelievable vacation along the shore.

Skincare Essentials

Skincare is must have when spending any time in the sun. Harsh UV rays can cause damage with sunburn or sunspots. Protecting your skin from UVA and UVB rays is important to skin health. Using an SPF sunscreen of 15-50 can help reduce the impact of the sun. It’s also beneficial to re-apply throughout your beach day! If you end up getting burnt, make sure you have Aloe Vera with you. Aloe is great for it’s cooling relief.

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Swimwear

Along with skincare, swimwear is also essential for your day (or days) at the beach! You won’t want to forget your favorite swimsuit, whether it’s a bikini, cool one-piece, board-shorts, or square-cut trunks. You may also want to bring more than one option for your trip. Mixing and matching your clothing is also crucial. Swimwear that is versatile furthermore can be worn in a few different ways will last longer than one outfit. Beyond your swimsuit, you’ll want to think about beach-wear like cover-ups and flip-flops or comfortable sandals to slip on and off. Cover ups can include everything from sundresses to shorts and tees and button-ups. Try a floppy hat or baseball cap as you enjoy some fun in the sun.

 avalon nj resorts, Beach resorts NJ, beach weddings in nj, cape may resorts on the beach, diamond beach resort, golden inn avalon nj, New Jersey Beach Resort, NJ Shore Resorts, resorts in cape may nj, Wildwood crest hotels on the beachItems you Might Forget

We know you’ll pack your skincare regimen, and much-needed suits for the beach but these things, often forgotten about are also essential. When packing your beach bag in your room, don’t forget to bring a change of clothes – you might end up at one of our restaurants after a day in the sun. You might want to invest in a radio or Bluetooth speaker so you can enjoy some fun beats while playing in the sand. A small, simple first aid kit is also something to consider. Bandaids, anti-bacterial wipes, and cream can come in handy if you or a loved one get a cut. Finally, don’t forget your sunglasses! Like protecting your skin, your eyes also need help with UV protected sunnies. We recommend finding a cheap pair and leaving your expensive glasses at home, in case you lose them or they break.

 

Your New Jersey Beach Resort will be an incredible experience so make sure you pack these necessary items for you!  Everything from skincare to your beach swimwear and items you might forget, you won’t want to leave these at home when visiting our ICONA Resorts this summer. Book your summertime getaway with us today and start creating your must-have list for the beach!