Beach Wedding | ICONA Resorts


Diamond Beach New Jersey Sunset | ICONA Resorts


Private Beach Club | Diamond Beach NJ | ICONA Resorts


Our Story | ICONA Resorts


At Icona Resorts we’ve done our best to capture the very essence of who we are and what we offer with one simple and elegant, yet powerful word…Icona. In 2013, that word would become our name. At the heart of our name is the word icon. For us an icon is the symbol of the sacred. Our guests come to Icona properties to experience sacred time with their family and friends. We strive to provide a level of service unmatched in coastal vacation resorts. Our goal is quite simple: that your time with us truly becomes a heavenly experience.

We believe in serving our guests in a spirit of warmth and love and design our properties to maximize our guest’s comfort in every way. We invite you to come and stay with us and experience sun, sand, and sacred moments of relaxation with those you love.


On the Water, Out of the Ordinary

All Icona properties are on the water. It’s our passion and inspiration. We believe in the peace that comes with being in close proximity to the ocean. Each of our resorts is uniquely designed to bring the beauty and serenity of the outside in.

Luxury Beach Resort Residence | ICONA Resorts
Guest Room | ICONA Resorts
Luxury Resort Interior Décor | ICONA Resorts
Luxury New Jersey Resorts | ICONA Resorts
Beach Wedding Ceremony | ICONA Resorts
Icona Resorts Diamond Beach NJ Logo

Commanding one of the only stretches of private beach in New Jersey, Icona Diamond Beach sits on 425 feet of gorgeous white sand. Open year-round, this fresh Jersey Shore newcomer just minutes from Cape May delights with elegant, feel-the-ocean-air interiors by celebrity designer Blanche Garcia, luxurious guest rooms and suites, and beach attendants who serve signature cocktails and tasty fare right on the beach. A sundeck, outdoor heated pool and live music stage create sun-soaked gathering spots for fun in the sun. Whether they’re sampling contemporary cuisine at Coastal Blue, sipping late afternoon cocktails at Bungalow No. 7 Beach Bar or sharpening their surfing skills, Icona Diamond Beach guests savor life’s simple and sophisticated pleasures.

Ready to join us?

Known as an iconic shore landmark for the past 50 years, The Icona Golden Inn beachfront resort stretches across an entire oceanfront block giving its guests access to some of the most coveted beach views in New Jersey. This iconic beachfront property, including all 156 guest rooms, the pool, restaurants, and Sandbar went through the process of being completely transformed from January – September of 2016. Developed by world-renowned Achristavest, which creates homes and resorts so unique they are impossible to duplicate, the Icona Golden Inn’s seaside decor gives a nod to Nantucket. The all-new interiors, custom furniture, and upscale finishes are the perfect complement to the classic luxury of Avalon, New Jersey. Guests can expect the same 5-star service and casual elegance our first property in Diamond Beach has become known for.

Ready to join us?

Pool | Luxury Resort | ICONA Resorts
Avalon Boat | ICONA Resorts
Beach Wedding Venue | ICONA Resorts

Just opened in October of 2016, Icona is proud to announce it’s newest property, Icona Cape May! Joining some of America’s oldest seaside motels and charming Victorian B&Bs, Icona Cape May offers a luxe, new beachfront hotel option for travelers to Cape May’s famous Beach Ave. Developed by world-renowned Achristavest, known for creating properties so unique they are impossible to duplicate, Icona Cape May evokes a chic boutique vibe – bringing luxurious, relaxation to the South Jersey Shore. Due to it’s close proximity to the Diamond Beach resort, all Icona Cape May guests will enjoy the sister property’s amenities including: access to the private beach, Bungalow No. 7 Beach Bar & Coastal Blue Oceanside Bar & Grill.

Ready to join us?

Cape May New Jersey Beach | ICONA Resorts
Cape May Beach | ICONA Resorts


Dine with us in Luxury and Style

Resort Bar | ICONA Resorts
Stake | Dinner Menu | ICONA Resorts
Shrimp | Seafood | ICONA Resorts
Guest Room View | ICONA Resorts
Beach Resort Dining | ICONA Resorts

Coastal Blue

Offering indoor and al fresco dining, Coastal Blue serves comfort food with a twist alongside classic American cuisine that shines with fresh, local flavors. Whether starting your day with a delicious breakfast or indulging in some of the area’s best seafood for dinner, our commitment to locally sourced, high quality produce and products elevates every dish we serve. Breathtaking ocean views and fresh signature cocktails are a year-round delight.

Ready to join us?


South Beach style meets Diamond Beach elegance at Bungalow No. 7 Beach Bar, our breezy and beautiful beachfront oasis. An authentic island resort experience unlike any other, Bungalow No. 7 is fast becoming the preferred gathering spot for light, fresh cocktails and Mediterranean cuisine. Relax in our living room on the sand, surrounded by fire pits and stunning Atlantic Ocean views.

Hotel and Beachfront View | ICONA Resorts
Bungalow No 7 Beach Bar New Jersey | ICONA Resorts
Cocktail Bar | ICONA Resorts
Beachfront Dining Experience | ICONA Resorts
Beachfront Dining | ICONA Resorts
Luxury Beach Resort | ICONA Resorts


Plan the NJ Beach Wedding of Your Dreams


Discover a new level of service and style at the New Jersey Shore. Whether you dream of a barefoot wedding ceremony right on sand or a more formal setting in which to exchange your vows, ICONA Resorts has the gorgeous backdrop for the wedding of your dreams. We are happy to host your bachelorette party, rehearsal dinner, ceremony, reception, post-bridal brunch & more!

Our dedicated teams will work with you to ensure that every detail, from customized menus to speciality cocktails, is the perfect representation of you and your significant other’s unique love for one another.

ICONA Golden Inn Weddings

Call Alyssa at 609.368.5155 or click below.

ICONA Diamond Beach Weddings

Call Hope at 609.457.2599 or click below.


What’s Happening at Icona Resorts

Mothers Day at the Shore, Mothers Day Avalon, Mothers Day Cape May, Wildwood, Spring, Beach Getaway
USA Best Hotels in NJ | Top Jersey Shore Hotel | ICONA Resorts

Icona is Honored to be Named One of the Top 10 Hotels in the U.S.A.

DIAMOND BEACH, NJ - January 21, 2016: Icona Diamond Beach has…
Cape May NJ Beach Boat | ICONA Resorts

Partner With Icona

If you’d like more information on partnering with Icona Resorts or finding out how
Icona Resorts can manage your beachfront hotel, please complete the information below.


Life’s Better at the Beach!

It’s our passion and inspiration. We believe in the peace that comes with being in close proximity to the ocean. Each of our resorts is uniquely designed to bring the beauty and serenity of the outside in.

Beach Club | ICONA Resorts

As Icona resorts are located along some of the Eastern Seaboard’s most spectacular beaches, it’s only natural that local homeowners will be drawn to our vibrant beach club atmosphere. Ask us about purchasing an Icona Beach Club membership.

Learn more


Have you dreamt of ownership at the beach?

Luxury New Jersey Resorts | ICONA Resorts
Resort Residence | ICONA Resorts
Our NJ Luxury Resorts | ICONA Resorts

Would you like to own a private residence at Icona in Avalon, Diamond Beach, or Cape May? Icona Resorts is taking inquiries. Please submit your contact information below and we will be in touch to discuss Icona ownership opportunities when more information is available.

Contact us for more information.

Icona Resorts Careers

Join our team!

We’re currently hiring for our 3 beautiful properties located in southern New Jersey: Icona Golden Inn (Avalon, NJ), Icona Diamond Beach, & Icona Cape May.

We serve our guests in a spirit of warmth and love and design our properties to maximize our guest’s comfort in every way. If you have a passion for people, a heart for hospitality, and are ready to serve, we invite you to apply to join our growing team!

To apply: click the position below or email your resume and cover letter to: with your desired position title as the subject.

How to Find Us

ICONA Diamond Beach

9701 Atlantic Ave., Wildwood Crest, New Jersey, 08260

For additional info, email us at or call (609) 729-6600.

ICONA Golden Inn

7849 Dune Drive, Avalon, New Jersey, 08202

For additional info, email us at or call (609) 368-5155.

ICONA Cape May

1101 Beach Ave., Cape May, New Jersey, 08204

For additional info, email us at or call (609) 898.8100.